Harvard business review on marketing.
| dc.date | 2001. | |
| dc.description | The Brand Report Card / KEVIN LANE KELLER. | |
| dc.identifier | URN:ISBN:1578518040 | |
| dc.identifier.url | https://catalogo.fedepalma.org/cgi-bin/koha/opac-detail.pl?biblionumber=20078 | |
| dc.language | ng | |
| dc.publisher | Boston, Massachusetts : Harvard Business School Press, | |
| dc.subject | Administración. | |
| dc.subject | Mercadeo. | |
| dc.title | Harvard business review on marketing. | |
| dc.type | text |