Harvard business review on marketing.
dc.date | 2001. | |
dc.identifier | URN:ISBN:1578518040 | |
dc.description | The Brand Report Card / KEVIN LANE KELLER. | |
dc.language | ng | |
dc.publisher | Boston, Massachusetts : Harvard Business School Press, | |
dc.subject | Administración. | |
dc.subject | Mercadeo. | |
dc.title | Harvard business review on marketing. | |
dc.type | text |
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